I Help Ideas Take Flight

Program-Centered Marketing strategy for purpose-driven organizations that want every program, product, and service to move people beyond the status quo and toward real transformation.

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Chris Davidson

Mission-Driven Marketing Professional

 

Program-Centered Marketing Champion

Program-Centered Marketing Champion

Serving Mission-Driven Leaders & Organizations

I am a Dallas-based marketing strategist who builds Program-Centered Marketing systems for mission-driven organizations.

Over more than two decades, I’ve worked at the intersection of technology, marketing, and content across churches, nonprofits, agencies, startups, and product companies

Based in Dallas, Texas

Based in Dallas, Texas

Husband, dad to some incredible girls, and a fan of good stories, good sunsets, and purpose-driven work.

I enjoy helping leaders turn passion and programs into clear strategy, compelling stories, and practical plans that small teams can actually run.

Colleagues have described me as tech-savvy, big-picture, and deeply grounded in integrity—“playing chess when others are playing checkers.”

What am I Doing Now?

I’m serving mission-driven leaders in these ways…

World Impact

I currently serve as the Program Marketing Director at World Impact, a Christian mission organization that equips urban pastors and leaders to reach communities experiencing poverty.

I design Program-Centered Marketing systems that align training programs, messaging, and campaigns with clear ministry outcomes

worldimpact.org

ReadySetMIWI

I’m also the founder of ReadySetMIWI, a strategic marketing consultancy for nonprofits and mission-driven small businesses.

ReadySetMIWI helps organizations make their marketing investment “worth it” by leading with strategy before tactics and centering marketing around real programs and offerings.

Through ReadySetMIWI, I occasionally partner with mission-driven organizations on projects that need Program-Centered Marketing leadership—clarifying goals, sharpening messaging, or building simple marketing systems around a specific program, course, or service.

readysetmiwi.com
WHO DO I WORK WITH?

I’ve helped folks in many industries.

Non-Profits

Churches & Ministries

Agencies

Small Businesses

Software & Product

Consultants

Get In Touch

“

I have been privileged to work with Chris in a variety of ways. We worked together to launch the online ministry of one of the largest United Methodist Churches in the world. Years later when I was at a different church he was working at a startup database/media company and we were able to once again work in tandem.

Chris is a detailed thinker who values doing what is right above all else. He is extremely knowledgeable, a perpetual learner, and continually goes above and beyond to improve himself and those around him. I am always grateful for any opportunity that allows me to work with Chris.

– Phil Dieke, Associate Pastor – Discipleship and Digital Ministry

That’s what they said…

…and they’re pretty great!

“it’s been such a joy to work with Chris!”

He’s what I consider a rare breed – very tech-savvy, but also relationship-oriented. He can help fix what’s wrong with your website or marketing, and he’ll ask what’s important to you – and cares about the answer.

Rev. Father Cathie Caimano, Free Range Priest

“it was certainly a pleasure to have been able to work with Chris.”

Chris is an extremely thoughtful and conscientious person that takes great pride in his work. He takes his work very seriously and does the proper due diligence for a better level of quality for anything he does whether it’s personal or professional.

Russel Dubree, Performance Faction

“i can wholeheartedly recommend Chris’ professionalism and effectiveness.”

He is an excellent communicator and inspires confidence and trust. I have interfaced with Chris nearly weekly for almost two years. He was always a joy to work with. If you need someone of character who is an excellent communicator, Chris is a great option!

Tod K. Vogt, Mission Alive

“a true asset and team player.”

The intangibles that Chris brings to the organization are the bonus reasons he is a great performer and true professional. Passion- Ethics- Knowledge- Tenacious- Smart and overall great person are just a few words of many that make him a pleasure to work with.

Ray Maher, PulteGroup

“amazing results in any project he touches”

Chris has a passion for web design, church communications, and the gospel that come together to create amazing results in any project he touches.

Zachary House, Highland Park Presbyterian Church

“i highly recommend Chris as a marketing, customer service, and communications specialist.”

Chris took over my account and immediately impressed me with his professionalism, customer service, and attention to detail. He brought a lot of creativity to the relationship and helped me move forward.

Jeremy Hoover, Church Planter

“whoever gets Chris as a new employee gets a real prize.”

My experience with Chris was altogether positive. From being very responsive and prompt to my inquiries, to his knowledge and expertise of the product, I was pleased with my experience with Chris.

Bruce Logue, Church Planter

“a forward-thinking and tech-savvy professional.”

Chris is a team player who is also a life learner staying ahead of the curve in order to maximize technology for organizational needs.

April Canik, Church Communications Director

“

I’ve known Chris for the past six years. One of the first things you’ll notice about Chris is that he approaches every situation with integrity. It’s his North Star. And as you spend time with him, you’ll recognize his depth of knowledge in technology and how to use it to benefit his clients.

But what really separates Chris from others is his ability to look at the big picture. Chris is always looking two steps ahead and considering possible implications to present decisions. It’s a cliché, but Chris is plays chess when others are playing checkers.

He is a team player and would be a great addition to any company.

– Bob Nichol, Board Advisor & CEO Emeritus

Should we talk?

If you’re leading a mission-driven organization and need Program-Centered Marketing help—whether as a hiring manager or for a specific project—I would love to hear your story.